About Nu
Nu is one of the largest digital financial services platforms in the world, serving 127 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.
Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
Our history: from zero to 100 million
Nu was born from a personal experience of David Vélez, a former Sequoia partner looking for investment opportunities in Latin America. Frustrated by a bureaucratic banking experience when living in Brazil, Vélez saw in this challenging process an opportunity for innovation. Cristina Junqueira, an expert in the banking sector in Brazil, and Edward Wible, a seasoned engineer from the US, joined David in his ambitious plan to disrupt one of the region's most traditional and profitable industries.In 2014, from a small house on California Street, in São Paulo, they launched Nubank’s first product: a zero-fee, purple credit card that attracted 1 million customers in under two years, and 10 million in under five. In these first five years, the company launched the account product in Brazil and expanded into its second market, Mexico. By 2020, Nu had also launched insurance, personal loans, an SME account, an investment experience and was expanding into Colombia, its third country.
In December 2021, Nu went public on the New York Stock Exchange (NYSE) under the ticker NU. It is now one of the most valuable Brazilian companies.
Ten years after launching its first product, Nu had transformed into a comprehensive financial platform and surpassed the milestone of 100 million customers in Brazil in 2024.
Learn more about our celebrations of the first 100M Hear directly from our customers
Where we are…
Nu serves over 110 million customers in Brazil (more than 60% of the adult population), where it is the third-largest financial institution while holding one of the lowest rates of complaints among the 15 largest. In Mexico, it serves 13 million customers (14% of the adult population), and in Colombia, almost 4 million (nearly 10%).As a multi-country, multi-product, and multi-segment platform, Nu is able to cater to different customer profiles throughout their financial journey.
The company’s product suite offers multiple types of credit cards, a comprehensive account product that serves all transactional and savings needs with a smooth and efficient experience, a full shelf of investments and crypto options, and multiple lending modalities. It also offers a leading experience for SMEs, making business finances less complex.
Nu has led a transformation in financial services in Latin America by giving customers useful, transparent, secure, and complete products that empower them to make the best choices for their finances. This impact has been recognized in studies like a 2025 report by the International Monetary Fund (IMF) that showcases how fintechs helped reduce banking concentration and lower interest rates for customers in the past 10 years.
…and where we’re going
The company’s business model relies on a scalable, efficient, and fully digital platform that allows for a unique combination of growth and profitability.As Nu’s world-class team builds products that truly cater to people’s needs, it generates more engagement from current customers and attracts new ones at an unparalleled speed. The goal is not to simply grow customer count – it is that they use Nu as their primary banking relationship. The revenues generated from this growth are reinvested into new and improved products, experiences, superior customer service, and innovative opportunities that continue to feed this growth flywheel.
Complexity is everywhere, and Nu intends to tackle it in the name of its customers to generate even more impact.
Nu has come a long way, and it’s just the beginning. It’s always day one for us.
Our data
127 million customers in Brazil, Mexico, and Colombia.
More than 60% of Brazilian adults are customers.
Activity rate: 83% in Q3'25.
Revenues of US$4.2 billion in Q3'25.
Net income of US$783 million in Q3'25.
Nu allowed 20.7MM Brazilians to have their first credit card, in 5 years.
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Our team
We have been transforming people's relationship with money across Latin America. Since Day One, our core values led us to groundbreaking and innovative solutions:
_We want our customers to love us fanatically.
_We are hungry and challenge the status quo.
_We think and act like owners, not renters.
_We build strong and diverse teams.
_We pursue smart efficiency.
Our team
We have been transforming people's relationship with money across Latin America. Since Day One, our core values led us to groundbreaking and innovative solutions:
_We want our customers to love us fanatically.
_We are hungry and challenge the status quo.
_We think and act like owners, not renters.
_We build strong and diverse teams.
_We pursue smart efficiency.