Nu achieves more than 40 external recognitions throughout 2024

São Paulo, December 10, 2024 – Nu reaches the end of 2024 with more than 40 global awards and recognitions for the company and its leaders, in more than 70 categories, reinforcing its leadership position in innovation, customer experience and impact. 

Throughout the year, Nubank consolidated its successful trajectory, standing out in the markets in which it operates and reaffirming its role as a global reference.

This year, the company also achieved 100 million customers in Brazil, which represents 57% of the country’s adult population. Globally, the base exceeds 110 million, an average growth of 1.7 million new customers per month in the third quarter of the year.

A legacy of impact

Among the main recognitions of 2024 globally, Nubank was once again on Fast Company’s list of the Most Innovative Companies in the World, ranking 1st in Latin America. It was listed by Forbes as one of the Best Banks in the World, with Nu Mexico leading for the third consecutive year in the country. In TIME’s lists, Nubank is among the most influential companies in 2024, being the only Latin American in the ‘Titans’ category, and was considered the Best Brand in Brazil in two categories.

Nubank leaders were also highlighted: David Vélez is among the 500 most influential people in Latam and got Forbes Colombia’s 2024 Excellence Award, while Cris Junqueira was listed by the Financial Times among the 25 Most Influential Women of the year. Livia Chanes was recognized as one of the 10 best CEOs in Brazil by Forbes, Iván Canales is one of Mexico’s most innovative business leaders, and Marcela Torres was recognized as one of the 100 most powerful women in Colombia.

Check out the main awards and recognitions for 2024 below:

Corporate

• Fast Company: For the fourth time, Nu was featured on the List of the Most Innovative Companies in the World, being number 1 in Latin America and 22nd in the global ranking, for its security package

• TIME: Nu is among the Most Influential Companies in 2024, being the only Latin American in the ‘Titans’ category
• TIME: TIME magazine listed Nu as the Best Brand in Brazil in the Banks and Neobanks & Digital Brokers categories
• Forbes World’s Best Banks: Best bank in Brazil and Mexico
• Latin Finance Banks of the Year:  Digital Bank of the Year, for the fourth time
• Folha de S.Paulo Top of Mind: Most remembered brand in the Credit Card category in Brazil
• Kantar: 5th most valuable brand in Brazil
• Forbes: Best companies in the world to work for
• Institutional Investor: The 2024 Latin America Executive Team survey awarded Nubank in several financial categories (non-banks), including Best CEO and Best CFO
• Merco Talento: Companies that attract and retain more talent in Brazil 
• Valor Economico: Strongest and most valuable brands in Brazil
• Forbes USA: 10 largest publicly traded Brazilian companies 
• CNBC: Top fintechs in the world in 2024 
• The Banker: Nu is among the main banks in the world, in Latin America and the Caribbean, and in Brazil
• Euromoney: Best Digital Bank in Latin America, Best Digital Bank in Mexico, Best Bank in Brazil, and Best Digital Bank in Brazil
• Future-Proof Score: One of the most future-proof companies
• Valor Economico: 100 largest banks in Brazil
• Estadão Best Services: Number 1 in Banking App and Digital Banks
• Estadão Marcas Mais: Brands with greater engagement in the consumer market
• Veja and LIDE: Most innovative companies in Brazil
• Merco Responsibility ESG Brazil: Listed for the fifth time, Nu came in 17th place in the overall ranking, and 3rd in the Financial Services ranking 
• iBest Award: Best Digital Bank and Digital Brokerage.
• Brand Finance: 14th place in the general list of the most valuable brands in Brazil, and 4th place in the list of Strongest Brands 
• Interbrand: 25 most valuable Brazilian brands 23/24
• Ipsos: One of the brands best rated by Brazilian consumers, according to Contextual Brand Success Survey 2024

Leadership

• Financial Times Most Influential Women: Cristina Junqueira was considered one of the 25 most influential women in the world in 2024
• Bloomberg Línea 500 Most Influential: David Vélez, Cristina Junqueira, Livia Chanes and Iván Canales were listed among the most influential people in Latin America
• Elite Infomoney 2024: David Vélez and Guilherme Lago are among the CEOs and CFOs of Brazilian publicly traded companies that are growing more and more consistently
• Forbes Colombia: David Vélez received the 2024 Excellence Award 
• Forbes Brazil: Livia Chanes was recognized as one of the 10 best CEOs in Brazil 
• Bloomberg Line: Livia Chanes was listed as one of the 50 Women of Impact in Latin America
• Valor Economico: Livia Chanes was recognized in the Digital Services category of Executivo de Valor
• Merco: Cristina Junqueira and David Vélez are once again among the main names in the Brazil Ranking. David Vélez, Marcela Torres, and Ivan Canales were highlights in the ranking of Colombia and Mexico
• Horse Consulting: David Vélez is among the most innovative executives in Latin America and Iván Cannals was recognized as one of the 10 most disruptive and transformative CEOs in Mexico
• CEOs Change Makers: Iván Canales was recognized
• Forbes Colombia: Marcela Torres was recognized as one of the 100 powerful women in the country and one of 24 personalities to follow in 2024

• Forbes Brazil: Juliana Roschel was recognized as one of the best Marketing leaders in the country
• Scopen: Juliana Roschel was elected the Most Innovative Marketing Professional in Latin America
• Advertising Week Latam: Paulina Juaristi was recognized as one of the 25 most influential marketing leaders in Latin America in the “Explosive Ideas” category