Nubank is one of the Most Beloved Brands by Brazilians

São Paulo, October 2, 2023 – Nubank, one of the largest digital financial services platforms in the world, is among the Top 10 Beloved Brands by Brazilians, according to the LoveBrands ranking published by Ecglobal, an annual survey that measures the emotional connection between consumers and brands.

Occupying the 5th position in the overall list and the first place in the category of Exclusively Digital Banks, Nubank fulfilled requirements such as aspirational identity, purpose, engagement, and other qualities that bring customers closer to the products and services offered.

“At Nubank, we constantly aim to create emotional connections with our customers. We believe that loyalty and delight directly result from our relentless pursuit of excellence in solving people’s daily problems. Being positively relevant and significantly impacting people’s lives is our main strategy to be a relevant partner that is always attentive to their needs and pains,” says Juliana Roschel, Nubank’s Marketing Director.

Ecglobal conducted an online survey from June to August 2023 to create the list, collecting data from 3,453 participants from different age groups and social classes. “As a digital banking solution, Nubank’s growing popularity highlights the transition to digital financial services and underscores the importance of user-friendly interfaces. Its transparency and ease of use have contributed to its return to the overall LoveBrands ranking – The Brands that Have Captured the Hearts of Brazilians. Nubank is the only brand in the digital banking category included in the top 10 of Ecglobal’s survey,” states Ecglobal.

Love Brand

Nubank was born with a focus on the customer, prioritizing delivering the best products, features, and customer service to empower people in their financial lives, contributing to the company becoming a “love brand”.

In the first semester of 2023 alone, Nubank launched 24 new products and services to its 80 million customers in Brazil. Among the highlights are Nu Limite Garantido, which allows customers to increase their card limit based on the money saved in their Caixinhas (Money Boxes, a financial organization and investment feature available on the Nubank app), and the Jogo da Vida do Nu (Nu Game of Life), launched in partnership with Estrela, which brings concepts of financial education in a fun way and applicable strategies for achieving financial independence.

Among the campaigns launched in the second semester of 2022 and 2023, “Quem tem Nubank tem mais segurança, menos preocupação” (who has Nubank worries less) stands out, launched in April this year highlighting the resources and protection tools offered to millions of customers in Brazil. Another relevant fact is the unprecedented sponsorship of “Jornal Nacional”, Brazil’s most popular prime-time news program, with the concept of “N Possibilities,” which presents the diversity of services offered by the brand.