Nubank is the strongest banking brand in Brazil, according to Brand Finance

São Paulo, May 7, 2024 – Nubank, one of the world’s largest digital financial services platforms, was ranked as the strongest banking brand in Brazil, according to the consultancy Brand Finance. Additionally, the company appears in 14th place on the list of the Most Valuable Brands in Brazil, climbing four positions compared to the previous year. In the Strongest Brands ranking, Nubank holds the 4th position, moving up one spot from last year.

Methodology 

Brand Finance’s brand evaluation methodology structurally and quantitatively analyses data related to brand building, from awareness to customer behavior influenced by the brand. Nubank’s prominent position in the ranking demonstrates the strength and relevance of the brand in the Brazilian market, solidifying its position as one of the country’s major financial institutions.