Nubank partners with NWB and will take Desimpedidos, Camisa 21 and Passa a Bola to the FIFA World Cup Qatar 2022™

São Paulo, July 19, 2022 – Aiming to bring the best content of the FIFA World Cup 2022™ to customers and Brazilians passionate about soccer, Nubank, one of the largest financial services platforms in the world, has partnered with the largest digital sports network in Brazil: NWB. Owner of the channels Desimpedidos, Passa a Bola, Camisa 21, besides other 140 affiliates, the network counts with great talents such as Fred, Bolívia, Chico, Bira and Alê Xavier, and Nubank will take them to 30 FIFA World Cup Qatar 2022™ games to bring them up close to the action in Qatar.

“Nubank has been looking for new platforms and communication channels that allow us to get our message out to more people, as well as showing our power as a brand that is part of their daily lives and lifestyle, which is why we are an Official FIFA World Cup Qatar 2022™ Regional Supporter. We have changed the way people handle their money within the financial universe, and on this National Soccer Day, we are announcing the important partnership with NWB, a network that has revolutionized the way people consume soccer content.”, says Arturo Nuñez, Nubank’s CMO.

Founded in 2013, Network Brasil is currently the largest digital sports network in the country, and the idea is to connect with those who are sports fans (especially soccer), women’s soccer fans, and fans in general. NWB accumulates billions of views on its social networks, and its most famous channel, Desimpedidos, has almost 10 million followers on Youtube. Besides Desimpedidos, which is directed by Fred, with its 9 million fans on Instagram, the network also has other channels such as Camisa 21 and Passa a Bola, which is the first and largest soccer channel with women as protagonists. The mission is to give visibility to women’s soccer, women soccer players, and women who love soccer.

“To bring FIFA World Cup™ entertainment to our customers and Brazilians passionate about the topic, nothing could be more fitting than this partnership. We will take NWB’s talents to Qatar to co-create content in a totally innovative, light and fun way.”, adds Nuñez.

The FIFA World Cup Qatar 2022™ takes place between November 21 and December 18 in Doha. And from July to December of this year, it will be possible to follow several pieces of content produced in partnership, on Nubank’s blog and social networks. The Muleke Zika episodes, which count on Nubank’s support, are already available on the Desimpedidos channel on Youtube.

“We’re very happy to be able to contribute with the content and the talents from NWB in this Nubank’s debut as the Official FIFA World Cup Qatar 2022™ Regional Supporter. Likewise Nubank changed the way people take care of their money and like it has a unique positioning in the segment, NWB has also done the same with content production and customization in the world of soccer. It is the perfect synergy and we’re looking forward to the FIFA World Cup Qatar 2022™“, celebrates Gilberto Corazza, NWB Business Director.