Santiago leads the ranking of destinations for July vacations, according to Nubank

São Paulo, June 17, 2026 – With the arrival of the July holidays, travelers continue to bet on destinations that combine experiences and cold weather. This movement is reflected in a survey conducted by Nu Viagens — Nubank’s exclusive platform for purchasing airline tickets and booking hotels — which analyzed ticket purchases and hotel reservations for July and August of this year. The data shows that Santiago, Chile, leads customer preference and ranks as the most searched international destination for July. Some tourist cities in Europe also appear in the top 5 for Nu customers, suggesting that some prefer to escape to the summer.

Favorite destinations for the winter holidays in July

International

1. Santiago
2. Buenos Aires
3. Lisbon
4. Paris
5. Madrid
6. Rome
7. Bariloche
8. London
9. Barcelona
10. Lima

The demand for destinations abroad goes hand in hand with the rise in international travel by Brazilians. According to the Central Bank, spending abroad totaled US$ 6.04 billion in the first quarter of 2026, the highest value ever recorded for the period.

Meanwhile, domestic tourism also remains hot. According to IBGE (the Brazilian Institute for Geography and Statistics), the country’s tourism activity grew by 4.6% in 2025, reaching its highest level in the historical series that began in 2011. According to Nubank data, São Paulo and Rio are at the top of the cities with the most reservations in July.

National

1. São Paulo
2. Rio de Janeiro
3. Porto Alegre
4. Belo Horizonte
5. Brasília
6. Salvador
7. Fortaleza
8. Recife
9. Curitiba
10. Florianópolis

August drives family travel

Although Santiago maintains the lead among international destinations in July, some locations register a significant increase in demand in August, after the school holiday period. This is the case for Orlando, which shows an 87% surge in bookings, followed by Ushuaia (+55%) and Bariloche (+38%). The data also indicates that this month concentrates a larger share of family trips after the Brazilian school holidays, benefiting from lower rates and longer stays.

Accommodations generate R$ 5.6 million

During the period, the survey shows that the average spending per booking is R$ 2,006 for domestic trips and R$ 2,954 for international trips.

International destinations with the most lodging reservations

• Santiago
• Buenos Aires
• Rome
• Madrid
• Paris

National destinations with the most lodging reservations

• Foz do Iguaçu
• São Paulo
• Gramado
• Rio de Janeiro
• Fortaleza

The average length of stay is 3 to 4 nights, with longer stays in some of the most popular destinations, such as Santiago, which records an average of 5 to 6 nights, and Orlando, with 7 to 8 nights.

Solo travelers and couples account for 74.3% of bookings

Even during the school holiday period, solo and couple trips predominate. Out of the total bookings analyzed, 42.8% are for just one passenger and 31.5% are for two travelers, representing 74.3% of the total volume.

The survey also reinforces the profile of a traveler who plans well in advance. On average, bookings are made 110 days prior to departure, a figure that rises to 133 days for round-trip international travel.

“The survey shows that travelers are organizing themselves earlier and earlier to enjoy the July holidays, especially for international destinations. In this scenario, features that help monitor prices, compare options, and guarantee more predictability during the trip become highly relevant for those looking to better plan each step of the journey,” says Mariana Moraes, Marketing Director at Nubank.

Benefits of Nu Viagens

Nu Viagens is the exclusive platform for Nubank Ultravioleta customers to buy airline tickets and book hotels. Among the benefits offered are 9 points per dollar spent or 5% cashback, price drop protection, alerts that help identify the best time to buy, and Ultravioleta Travel Insurance included for international destinations.