Mother’s Day: Nu Shopping customers invest in Fashion, Cosmetics, and Electronics

São Paulo, May 6, 2024 – With a mission to place the needs of its more than 90 million clients at the center of everything it does, Nubank Shopping provides a safe, convenient, and advantageous online shopping experience within the app. In anticipation of Mother’s Day, Nubank presents an exclusive study revealing gift trends and a special selection of offers.

According to data from the National Confederation of Trade in Goods, Services and Tourism (CNC), retail trade is projected to grow by 3.5% in sales for Mother’s Day compared to the previous year, totaling R$13.23 billion in transactions. A survey by Opinion Box also highlights that 77% of respondents plan to give gifts, with 31% intending to spend between R$101 and R$200 and 19% between R$201 and R$300, showcasing a search for quality and valuable gifts. The most sought-after categories include fashion and accessories (54%), beauty and cosmetics (49%), home and decor (22%), and jewelry (20%).

The gift preferences of Nubank customers reflect market trends. According to the company’s May 2023 survey, the most gifted categories were Fashion, Cosmetics, and Electronics, with stores like O Boticário, Apple, Amazon, and Shopee leading the choices within Nubank Shopping.

For the occasion, some of the main benefits include:

• C&A with 8% cashback until May 12
• Renner with 10% cashback on May 7
• Nike with 10% cashback until May 12
• Amazon with 4% cashback on May 9 and 10
• iPlace with 10% cashback on May 8
• KaBuM! with 7% cashback and 5% discount with NuPay (on products sold and delivered by KaBuM!)
• Boticário with 10% cashback from May 10 to 12
• Natura with 12% cashback on May 6 and 7
• Magalu with 10% cashback on May 7

More than 255 million visits

With more than 200 partner stores and 255 million visits recorded just in 2023, Nu Shopping offers a wide variety of products and services to cater to all preferences. Additionally, the purchasing process for some products is facilitated by NuPay, an exclusive online payment service for Nu clients, which offers security and convenience by using the balance available in the account or the credit card.