Nu México presents “Club Sin Peros”: Mariana Treviño and Hugo Sánchez join forces to unlock the football passion of Mexican fans

Mexico City, June 3, 2026 – Against the backdrop of the peak soccer season, Nu Mexico is launching a brand campaign that celebrates the passion of Mexican fans to overcome any obstacle that keeps them from fully enjoying the game, even work responsibilities. “Club Sin Peros” (Club without excuses) kicks off on June 3, featuring Mariana Treviño as Isabel Iglesias, co-star of Club de Cuervos, alongside legendary soccer player Hugo Sánchez.

“For the Mexican fans, football is a way of life. This campaign is born from that understanding; it speaks to the people who, with ingenuity and determination, refuse to miss out. At Nu, we want to be that ally that empowers them, because we know their codes, their habits, and their passions,” says Daniel Rojas, Head of Marketing and Growth at Nu Mexico.

This season brings a paradox that is hard to ignore: between 70 and 80% of the Mexican population considers themselves soccer fans (Nielsen, 2024; Statista, 2025), yet only an estimated 0.7% will have access to official events in the country (Reuters, 2025). Additionally, approximately half of the matches will be played during working hours. Even so, Mexican fans do not give up, and Nu is turning that resilience into the creative core of its communication.

Mariana Treviño and Hugo Sánchez, together against the buts

The campaign marks the second collaboration between Nu Mexico and Netflix, bringing fans into the universe of Club de Cuervos, the hit Mexican series and Netflix’s first original series in Spanish.

To bring this idea to life, Nu brings together two icons of football culture and entertainment in Mexico: Mariana Treviño returns as Isabel Iglesias, the character that became one of the most beloved figures in Mexican football fiction. And at her side, Hugo Sánchez himself enters a universe where a character created in his honor already exists, closing the circle between the real legend and his fictional counterpart. Both join Nu on the mission to eliminate the “peros” that prevent Mexican fans from living the football season with all their passion.

“Club Sin Peros” will activate across multiple digital channels and media through the end of July, with content designed to accompany the fan at every moment, both inside and outside the office.