Nubank and Leslie David Baker join forces to simplify the actor’s financial life

São Paulo, February 20, 2024 – Imagine the following scenario: an international star arrives in Brazil and decides to open his own business, but needs simple financial solutions so that he doesn’t have to worry about bureaucracy and lengthy processes. This is the hook of the newest Nubank campaign, starring actor Leslie David Baker. The seven-minute comedy short film shows the artist’s quest for balance between organizing his finances and enjoying the pleasures of everyday life with the support of Nubank.

Plans on Paper: The Story 

The star Leslie, a retired actor, came to spend the end of the year in Brazil and fell in love with the country. Now, determined to stay, he needs to face the chaos of reorganizing his finances, considering all expenses and bills to be paid. That’s where he falls in love with Nu’s services.

As Leslie uses Nubank’s products – with all their ease – he escapes the chaos and finds the desired peace. But, if his problem used to be the stressful work, now retirement boredom also begins to arise. That’s when he has a new idea. With Nubank, he can achieve the perfect balance: work lightly, quickly resolve bureaucratic issues, and enjoy the good parts of work, as well as have free time to enjoy life. And so, he will fulfill his dream of opening his own stationery store – Planos no Papel (Plans on Paper).

“As part of our strategy to put the customer at the center of all our decisions, we conceived a campaign that brings together the best of our products for individuals and businesses, contextualized in the film’s story. And, to bring this plot to life, no one better than a super charismatic star known to Brazilians like Leslie. Our goal is to show how Nubank can make people’s lives easier by leaving complexity aside and offering simple services to give them back precious time and allow them to focus on what really matters: their plans and personal life,” says Juliana Roschel, Nubank’s marketing director.

Behind the Scenes 

This is the first time Nubank brings an American actor into a 360 brand marketing campaign. The short film is directed by Rodrigo Saavedra and produced by Immigrant Studio. The media strategy for the campaign includes digital media, out-of-home, and influencers. For social media, the brand has also prepared exclusive content with the American star through video cuts, memes, and a game developed exclusively for TikTok.

Immersive experience 

In addition to the film, Nubank has also prepared a surprise for the actor’s fans and the general public, who will have the opportunity to participate in an immersive experience in São Paulo starting on March 2. More information will be announced soon.