NuBolão registers more than 8 million users in the FIFA World Cup™

São Paulo, December 19, 2022 – After 28 days, the FIFA World Cup Qatar 2022™ has come to an end, and NuBolão, Nubank’s prediction tool, has recorded nearly 298 million predictions of results for the 64 games played during the competition, with an average of 36 games guessed per person. In addition, it engaged more than 8 million of the company’s customers.

NuBolão was the first social interaction tool within Nubank’s app, created with the purpose of enabling more than 67 million customers in Brazil to create groups among friends and family and to guess about the games of the World Cup in a simple, fun, and free way. Through the platform, users were able to compete for more than R$300,000 in prizes – the winners will be announced over the next few days. This is one of several actions undertaken by Nubank as an Official Regional Supporter of the FIFA World Cup Qatar 2022™.

With the end of the competition, the participants will be able to check, starting this Tuesday (20), a summary of the performance and assertiveness of the guesses given in NuBolão within the Nubank application – called “Resenha do NuBolão”. It will also be possible to compare the number of hits with the average of the other competitors, as well as measure the percentage of affinity with the guesses of Bolinha, NuBolão’s official mascot, and what is your guesser profile on NuBolão – on the fence (the one who changes his mind directly), optimist (the one who thinks that every game is a show), indomitable zebra (who got several zebras right), among others.

Among the 64 matches played in this World Cup, the match with the most correct predictions on NuBolão was Brazil’s opening game against Serbia: more than 1 million people guessed the result 2-0. The most predicted game on NuBolão was Qatar vs. Ecuador in the World Cup opening match, with more than 3 million guesses. The team with the most predictions on NuBolão was Brazil, followed by the World Cup champion, Argentina.

The tool allowed friends, family, and colleagues to compete for the ranking of the best predictor in more than 720,000 groups created. In addition, users competed for 100 weekly prizes of R$400. The first place in the overall NuBolão ranking won R$60,000 and six months of McDonald’s, and the top three in the group phase and at the end of the World Cup also received prizes.