Ochoa, Jiménez, Lozano, Herrera, and more customers are drafted to be part of Nu Mexico’s “Nuestra Selección”

Mexico City, November 3, 2022 – Nu Mexico, a digital platform that offers transparent, simple, and humane financial services, announces the launch of “Nuestra Selección”, a campaign that seeks to put aside the advertising clichés that are normally used in soccer seasons, giving space to 11 selected people – all real clients of the Nu credit card – so that they are the ones recommending Nu and are the true stars of the campaign.

Since its inception, Nu has stood out for its consumer-centric approach, backed by its excellent product and customer service, fostering the creation of connections based on positive experiences. Thanks to this, the company has an NPS (Net Promoter Score) in Mexico of more than 90 points out of 100. This measurement also indicates that more than 90% of the over 3 million clients that Nu already has in Mexico would recommend the Nu credit card to their family or friends. 

That is why in its most recent brand campaign, which was officially launched on November 3, Nu has decided to put its customers as the selected ones of “Nuestra Selección” (“Our Team”), letting them be the ones who represent all the fanatical consumers of the moradita (our purple credit card). In this regard, Paulina Juaristi, Marketing Director of Nu México, comments “In a season in which all brands fall into the same advertising clichés, hiring soccer players and sponsoring national teams, at Nu México we change the spotlight and give it back to our customers. With them, we gather a great team that we are very proud to “sponsor” in our own way.” To carry out this campaign, Nu México spread an invitation across social networks, asking its customers to send their videos and participate. 

“Since we launched our previous “Ask Someone with Nu” advertising campaign, we’ve known we need to focus on our best brand ambassadors – our customers. No one better than them to tell all of Mexico why they recommend Nu. For this reason, at this important moment for soccer worldwide, we wanted to once again put the spotlight on them and invite them to form the best team of all: “Nuestra Selección” concludes Juaristi.

“Nuestra Selección” was created under the marketing direction of Paulina Juaristi, the creative direction of David Sánchez, the art direction of Gabriel Berta, the production direction of Priscila Villalpando, and by the production company Wabi. The design of the “Nuestra Selección” jersey made by Raul Urias, a Mexican designer and illustrator who always finds inspiration in the history of art, pop culture, and sculpture.

To learn more about the campaign, Nu has set up the page nu.com.mx/nuestraseleccion

Nu Colombia

Through “Experiencing Qatar with Nu”, Nu Colombia will take a customer, with the right to a companion, to watch the final match of the FIFA World Cup 2022. To participate, the client must invite people to be part of Nu using the “invite” option in the app. Only guests who have been approved and have completed the registration process in the Nu app will be eligible.

In addition to watching the game, the selected client will have a complete experience with plane tickets included, nights in a five-star hotel, transportation, and meals.