With the support of Nubank, Leslie David Baker opens a stationery store in Sao Paulo

Sao Paulo, February 27, 2024 – In another episode of the campaign with actor Leslie David Baker, Nubank opens this weekend “Planos no Papel” (Plans on Paper), the character’s stationery store depicted in the movie aimed at Nubank customers, fans of the actor, and the general public. The space, which is a brand activation, is located in Sao Paulo and invites visitors to connect with the brand and experience the world portrayed in the recently released film.

The space, subject to capacity, offers an immersive experience where visitors will embark on a guided tour, exploring thematic areas inspired by Leslie’s character in the campaign. Throughout the journey, people will be able to discover references related to the film and Nubank, take photos in special settings, and receive exclusive products (subject to availability) to celebrate the moment. Additionally, for the luckiest fans, the “owner” of Planos no Papel will visit the location at certain times to personally meet customers.

Campaign 

In addition to the physical store experience, Nubank recently launched a campaign with actor Leslie David Baker. The highlight is a 7-minute film that humorously tells the story of Leslie’s character during his vacation in Brazil. After falling in love with the country, the star decides to open his own business and finds the necessary support in Nu to simplify his financial reorganization, allowing him to enjoy his free time and all the best Brazil offers for a first-time tourist.

Service: 

Planos no Papel, Leslie David Baker’s stationery store with Nubank 

March 2 and 3, from 10am to 6pm 

Aspicuelta street, 145, Vila Madalena 

Visit duration: 15 minutes.