“Chamaê”: Emicida and Nubank partner up to launch a podcast

São Paulo, August 03, 2022 – Nubank announces today the launch of Chamaê, a new podcast hosted by musician, entrepreneur, writer, and presenter Emicida. The novelty results from the partnership announced last year, which also resulted in a campaign about believing in the future, launched in July this year.

During the four episodes of the Chamaê season, Emicida invites Brazilian personalities, entrepreneurs, singers, and authors to discuss social impact, entrepreneurship, references, and career in the country in a relaxed and informative way. The podcast’s purpose is to bring guests to talk about people’s strength to make things happen when they believe in their potential. In addition, the professional trajectory of the artist and his guests will be conversation topics.

“Emicida is one of the greatest artists today, and for us, it is very powerful to be able to count on his talent in a relevant movement like Chamaê, in the format of a podcast, where we will have the opportunity to address relevant issues that impact people’s lives, along with other amazing guests who have a lot to tell,” says Arturo Nuñez, CMO at Nubank. “We want this to be a podcast that brings people together, with conversations that impact and generate dialogue with our audience.”

“Since the emergence of LAB, we have found different ways to connect with the public. Regardless of the format, whether in a fashion show, within a game, or on an album, the essence of what we believe in and our purpose are always there. Audio is our raw material, so it will be interesting to explore it in a different way, as in a podcast, in collaboration with Nubank”, points out Emicida.

In Chamaê, Nubank will be responsible for the creative project and promotion, and Laboratório Fantasma, the rapper’s production company and record label, will take care of the production, curation of the guests, and scripting of Chamaê episodes.

Premiere

In the first episode of Chamaê, Emicida welcomes the sensation singer Marina Sena. In the unprecedented meeting that opens the season, the artist reveals more about her trajectory, from her childhood in the countryside of Minas Gerais to today, when she draws crowds to her shows throughout Brazil and elsewhere in the world. Marina also tells the audience her sources of inspiration for composing her songs and reflects together with the interviewer on her career and the surprises and changes that success has brought. Learn more about the conversation on Nubank’s blog.

Accessibility

The first episode of Chamaê is now available on all audio platforms and also on Nubank’s YouTube channel (with audio).

All podcast episodes will have accessibility tools such as audio transcription and Libras (Brazilian sign language) interpretation. To know first-hand the news of the episodes, follow Nubank’s social networks.