Fast Company names Nu the Most Innovative Company in the world in Finance and Personal Finance for its under-18 features

São Paulo, March 18 – Nubank, one of the largest digital financial services platforms in the world, was included for the fifth time in Fast Company’s prestigious World’s Most Innovative Companies list. Nu is #1 in the Finance and Personal Finance category and 3rd place in the overall ranking, gaining 19 positions from last year. The annual list recognizes businesses at the forefront of their industries, driving innovative solutions and shaping the future.

This year, Fast Company highlights how Nubank is transforming financial services empowering young adults to take control of their finances from as early as 10 years old. At Nu, under-18s are able to have an account, their own debit card, and  create “Caixinhas” (Money Boxes) to save and make their money grow, with high yields that compound over time. The magazine recognized the notable innovation of the under-18 new features, centered around teenagers’ autonomy coupled with parents’ insight and oversight into their kids’ financial lives.

Among the features mentioned is the shared balance for Ultravioleta customers. The tool was developed to assist in the payment and management of shared accounts within the Family Space (Espaço Família), bringing more efficiency to splitting expenses. This allows customers to use the shared balance to make deposits, payments, and transfers, such as electricity bills, groceries, and any other group needs. NuCel, Nubank’s mobile phone service, is also mentioned as an innovative launch from 2024.

This is the fifth time that Nu is ranked on Fast Company’s list, thanks to prioritizing financial solutions while developing features based on customers’ needs and suggestions. Last year, Nu was recognized for its innovative security features, such as Modo Rua (Street Mode, in English), Me Roubaram (I was robbed, in English), and Alô Protegido.

About the list
Fast Company’s World’s Most Innovative Companies list showcases organizations that are transforming their respective industries and reshaping the business landscape. The comprehensive list recognized 609 companies across 58 sectors and regions, ranging from early-stage startups to renowned global enterprises

“Our list of the Most Innovative Companies offers both a comprehensive look at innovation today and a playbook for the future,” said Fast Company editor-in-chief Brendan Vaughan. “This year, we recognize companies that are harnessing AI in deep and meaningful ways, brands that are turning customers into superfans by overdelivering for them, and challengers that are introducing bold ideas and vital competition to their industries. At a time when the world is rapidly shifting, these companies are charting the way forward.”