Nubank wins Reclame Aqui Award for the eighth consecutive year

São Paulo, December 11, 2024 – Nubank, one of the world’s largest digital financial services platforms, has been awarded for the eighth consecutive year in the category Digital Banks and Cards – Mega Operations of the Reclame Aqui Award, the leading consumer service evaluation platform in Brazil.

Additionally, it won the Special Award – Super Champion, and the category of Card Operators and Administrators – Banks.

Beyond the Reclame Aqui award, Nubank also holds the RA 1000 seal, given to companies that stand out for exceptional service quality. Moreover, according to the Brazilian Central Bank, Nubank recorded the lowest complaint rate among the 15 largest financial institutions in the country in the third quarter of 2024.

“This is an acknowledgment that makes us very proud. We work daily to provide an incredible experience for each of our customers. They are, literally, the reason Nu exists. After all, making customers love us fanatically is our core value. This is a recognition of a dedicated and incredibly talented team. We thank our customers for their trust and will continue working to deserve it,” said Tulio Oliveira, General Manager of Customer Experience and Operations in Brazil.

Continuous investments in technology and personalization

In the most recent episode of the Nu Videocast, Tulio spoke about the company’s mission to provide excellence and efficiency in its services and the strategies that make Nu a leader in innovation and customer satisfaction.

With over a decade of operation in Brazil and a consolidated presence in the Mexican and Colombian markets, Nubank continues to challenge the status quo, simplify the financial lives of millions, and inspire the entire sector to adopt better practices.

Tulio also highlighted how Nubank implements artificial intelligence solutions, such as a copilot that assists service agents. He mentioned that AI now resolves 40% of the demands that come through chat, maintaining quality and speed for both the consumer and the agents, known at Nu as Xpeers.

“We are initiating an ambitious plan called tech-centered CX and Operations. Our goal is to integrate cutting-edge technology into all processes, ensuring efficiency and excellence. This reinforces our commitment to customer satisfaction,” he said. He emphasized: “We only implement AI when the tool is, at the very least, at the same level of quality we already record or superior.”

Watch the Nu Videocast: