With Bon Jovi’s music, Nubank Ultravioleta invites customers to reflect about free time

São Paulo, September 16, 2024 – Nubank Ultravioleta, an experience for high-income customers, announces a new campaign showcasing how its exclusive portfolio provides more convenience in daily life, freeing customers from the hassle of financial management.

The campaign, executed in partnership with the Wieden+Kennedy agency, was inspired by a study conducted by Ipsos Institute on how people manage their time in their routines, shedding light on the scarcity of free time. It marks the beginning of a series of initiatives and innovations that Nubank Ultravioleta has prepared for the second half of 2024.

“It’s My Life”

As part of the strategy to promote the concept of the Ultravioleta Effect nationwide – a comprehensive platform designed to simplify the lives of Nubank Ultravioleta customers with exclusive products and benefits – the brand is launching a film that will air on TV, digital platforms, OOH, and social media.

Set to a rendition of Bon Jovi’s song “It’s My Life,” the campaign features 30 and 15-second commercials, produced by O2 Filmes, and reinforces the message of how Ultravioleta’s exclusive experience and key solutions give customers more free time, emphasizing its value.

“Nubank Ultravioleta’s new campaign invites people to reflect on how we prioritize activities in our daily lives. Backed by powerful insights from an extensive survey, we highlight that the true value of time lies in the ability to fully enjoy it, and that Nubank Ultravioleta is the ideal partner in the journey to have more free time and focus on what really matters,” explains Juliana Roschel, CMO of Nubank.

Among the solutions offered by Nubank Ultravioleta are: The Mastercard® Black credit card, which offers 1% cashback with growth at 200% CDI and access to VIP lounges; Global Account, which enables immediate conversion to different currencies, with an exchange rate of 0.8% for any amount, and 10GB of free internet for international trips. There are also exclusive investments, such as CDBs with higher yield rates and the Nu Ultravioleta Multistrategy Fund. Ultravioleta customers also benefit from 24/7 customer service, reduced waiting times, up to 2 free toll tags via NuTag, and the Protection Hub. Additionally, Nu Travel offers tickets and accommodations at the best prices and 1% cashback, providing convenience and comfort at every stage of the journey.

Watch the main video of the campaign. To learn more about the survey, visit