Day of the Cajita: Nu Mexico’s Proposal to Make Their Customers’ Goals Come True

• Known as a ‘Second Christmas,’ Boxing Day is celebrated in several English-speaking countries. For Mexico, Nu redefines the “Day of the Money Boxes” to promote savings and financial planning.

Mexico City, December 26, 2024.  Nu Mexico, a company offering transparent, clear, and human digital finances, presents the Day of the Cajita, a date inspired by Boxing Day, adapted to the local context and designed to promote savings and financial planning.

Boxing Day has its roots in the United Kingdom as a tradition that encourages sharing and gratitude during the December festivities. Inspired by this spirit, Nu introduces in Mexico the Day of the Cajita, an initiative that celebrates the space where Nu Account customers see their money grow. This product, designed to encourage savings and financial planning, invites Mexicans to take advantage of this special date to strengthen the habit of saving. With tools like the Money Boxes, Nu seeks to inspire people to achieve their financial goals for the coming year.

“At Nu, we are inspired by the idea of creating small habits among our users and accompanying them in their significant financial achievements,” commented Claudia Alva, Head of Product at Nu Mexico. “With the Day of the Money Boxes, we aim to harness the December spirit to invite our customers to reflect on their financial goals and take the first steps toward a more prosperous and organized 2025,” she added.

Revolutionizing Savings in Mexico, One Cajita  at a Time

Supported by more than $3.8 billion deposited in Nu Cajita s as of September 2024, Nu Account customers demonstrate that planning their finances is more than a habit—it’s a new lifestyle. Over 98% of people with a Nu Account already have a Money Boxes, with various objectives, both short and long term. Around 60% of the savings are locked, and 40% of the Money Boxes were created to earn returns and offer 24/7 liquidity.

Based on the names they’ve given them, the most common savings goals for Nu Account customers are varied:

1. Investment
2. Recurring expenses
3. Car
4. Travel
5. Card
6. Emergencies
7. Vacations
8. Motorcycle
9. House
10. Mom

This shows that people are not only setting aside money for long-term goals but also covering immediate commitments more intelligently. And likewise, mom is always present.

“Every goal, whether small or large, deserves to be celebrated and planned with tools that simplify and enrich the experience of managing money. On this Day of the Cajita, we invite everyone to dream, save better, and start 2025 on the right foot toward a more prosperous future,” concluded Alva.