Nubank Ultravioleta creates exclusive spaces and customization for participants in the Disney Magic Run

São Paulo, October 20, 2023 – Nubank Ultravioleta will promote a series of special actions for the participants of the Disney Magic Run, a street race that takes place on October 29 in São Paulo. As the master sponsor of the event, UV customers and all the over 11,000 registered individuals will be able to enjoy special moments with their families, from the kit pick-up to the official day of the event, in exclusive spaces for games and activities, as well as in the distribution and customization of gifts.

During the run preparation, at the kit pick-up, all registered individuals will receive a Nubank Ultravioleta visor, as well as the official event t-shirt and backpack. UV clients will also have exclusive benefits such as a thermal bottle and an identification bracelet, which will guarantee preferential access to the Costume Workshop – a customization space for the t-shirts, both on the day of kit pick-up and at the exclusive booth set up for the event.

To make the family experience even more special, Nubank Ultravioleta has prepared two incredible spaces for the event and the days leading up to the Disney Magic Run. UV clients will have exclusive access to the activities. One of them will be dedicated to customizing the race t-shirts on the three days of kit pick-up, with a customization team available to personalize the uniform according to each participant’s style. UV clients will also be able to take a customization kit home in case they do not wish to personalize the t-shirts on site.

On the day of the event, all registered participants will have access to the “Magical Warm-up”. The Nubank Ultravioleta space will feature a competition that combines technology and fun before and after the races. The game consists of an activity with groups of up to 4 people formed by families and friends. On a platform activated by motion sensors, the goal is to be the fastest and most agile, and the winner will receive an exclusive giveaway. Everyone, regardless of age or physical condition, can participate — the activity is fully accessible. Players will also be able to take photos.

How do you identify yourself as an Ultraviolet customer?

During kit pick-up, customers must present the registration receipt and an original photo ID. It is not necessary to present the Nubank card or any other form of identification. The kit will include a bracelet that will serve for priority participation in brand activations.

The event 

In its seventh edition in Brazil, the Disney Magic Run brings families together in a day filled with activities, including running and walking options.

The Disney Magic Run will go around the Obelisco in Ibirapuera Park, São Paulo. The start of the 8-kilometer race will be at 7 am, followed by the 3-kilometer walk at 8 am. It is important to arrive at least 15 minutes before the start to participate in the warm-up.

Kit pick-up will take place in the days leading up to the event – October 26 and 27, from 10 am to 8 pm, and on October 28, from 10 am to 6 pm, at the Ginásio do Ibirapuera. Registrations for the event have already closed.