São Paulo, September 5, 2022 – Nubank, one of the largest digital financial services platforms in the world, announces the cultural contest “You in the FIFA World Cup 2022™ – Believe & Go with Nubank”, which will take 15 customers to watch eight group stage matches of the FIFA World Cup™ in Doha, Qatar, with one companion. Registration to participate begins today (September 5) and runs until September 26.
In addition to watching the games, the selected customers will have a complete experience with airline tickets included, five nights in a five-star hotel, transportation, and meals, as well as the chance to watch the matches together with the talents of Desimpedidos and Passa a Bola on the bleachers. Desimpedidos and Passa a Bola are YouTube channels of entertainment, soccer, and humor run by Fred and Alê Xavier, who have almost 10 million followers together.
In its debut as Official FIFA World Cup Qatar 2022™ Regional Supporter, the company wants to encourage customers to experience this event like never before, in a unique way, by offering an unforgettable experience on and off the field.
To participate in the contest, applicants must tell an unforgettable story of their experience at a FIFA World Cup™ in video format. To validate the participation, the video (up to 1 minute) must be published on social media – post in the feed or Reels on Instagram, or post on TikTok, with the hashtag #AcreditaEVaiComNubank, tagging @nubank. The main selection criteria will be: the connection of the story to the FIFA World Cup™ and the potential it has to engage and energize others, as well as the creative skills of the content production.
In addition to the publication, it is also necessary to register on the contest website, entering personal data and sharing the link of the publication on social networks. The promotion is valid only for active Nubank individual customers, over 18 years old, residents and domiciled in Brazil, with a valid passport (until at least June 2023) and complete COVID vaccination cycle (including booster doses). The winners of the contest will be announced on October 7th.
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