Nubank is the Strongest Brand in Brazil for the second time in a row

São Paulo, June 30 – Nubank, one of the world’s largest digital financial services platforms, has once again been recognized as the Strongest Brand in Brazil by The Most Valuable Brands in Brazil 2023 award. The ranking, compiled by Design Bridge and Partners — a WPP company — in partnership with IstoÉ Dinheiro magazine and consulting firm TM20 Branding, highlights the brand’s strength and innovation as key factors.

Nubank, renowned for its customer-centric approach and innovative services, achieved a score of 98.81. This is the second time Nubank receives this recognition, solidifying its reputation as one of Brazil’s most influential and valuable companies.

The ranking is based on the concept of Brand Strength, which encompasses both differentiation and relevance. Differentiation refers to the brand’s distinctiveness compared to others in the market, while relevance is closely linked to its ability to connect with consumers on a meaningful and emotional level.

“Since the earliest days of Nubank, we have believed that one of our most valuable assets is the relevance we hold for our customers. Furthermore, we understand that a strong brand is propelled by its ability to provide exclusive experiences and establish long-term emotional connections with consumers. The ranking of the Strongest Brands further reinforces our mission of putting people at the heart of every decision we make, to deliver the finest products and services to each individual who believes in our commitment,” says Juliana Roschel, Marketing Director at Nubank.

The Most Valuable Brands in Brazil

The award is an initiative presented by Design Bridge and Partners, WPP, IstoÉ Dinheiro magazine, and consulting firm TM20 Branding. The study is based on the Brand Asset Valuator (BAV), a WPP tool that analyzes consumer perceptions of brands.