Collectors can make their own stickers in an activation promoted by Nubank in a FIFA World Cup 2022™ album
Through a QR Code on the Panini album, people will have access to more than 17 activations until the FIFA World Cup 2022™ final
Aug 18 , 2022
São Paulo, August 18th, 2022 – Nubank, one of the largest financial services platforms in the world, will have an exclusive page in Panini’s FIFA World Cup 2022™ album, which goes on sale nationwide on August 19. Through a QR Code, it will be possible to access 18 different experiences until the FIFA World Cup 2022™ final.
Starting on August 19, the experiences will be renewed weekly every Friday until December 20. The first interaction will be an Instagram filter for users to create their own album sticker through a selfie, and other special actions and exclusive content will be available.
To participate in the activations, have the Panini album in hand, find the Nubank page, and scan the printed QR Code. After that, a site will open with more information about that week’s experience and the user can view the ones that have already happened. More information about the actions will be available each week.
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