Nubank teams up with Casas Bahia to offer a new in-app shopping experience
Nubank customers can now shop at Casas Bahia with exclusive discounts and benefits without leaving Nu's app, as well as make payments in up to 24 installments via NuPay
Jul 19 , 2023
São Paulo, July 19, 2023 – One year after launching its marketplace, Nubank, one of the world’s largest digital financial services platforms, is partnering with the traditional retail chain Casas Bahia to implement a new shopping experience in its app.
Now, Nu customers will have an even more efficient shopping journey entirely within the app, from product selection to payment. The new feature offers an even more comprehensive and secure experience and is already available to all users. Through this partnership, Casas Bahia will offer products in various categories on the Nubank Shopping platform, including home appliances, smartphones, electronics, games, and more.
In addition, consumers can access benefits such as exclusive customer support from the financial platform and payments in up to 24 installments, or 10 interest-free installments through NuPay. “The partnership between Via’s brands and Nubank adds value by improving the experience and expanding access to products in different categories for Brazilian consumers,” explains João Nóbrega, Director of B2B at Via, owner of Casas Bahia.
When using NuPay as a payment method, Nubank offers – depending on the customer’s profile and credit analysis – the possibility of an additional limit to make purchases. With this, users can buy products from Nubank Shopping without consuming their Nubank credit card limit.
Nubank Shopping is a platform that brings together major brands and retailers in Brazil and already has more than 150 partner stores. The 75 million customers in Brazil can purchase products in a simple and secure flow, in specific categories (fashion, games, travel, pets, among others) with discounts, coupons, and cashback.
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