Nubank listed among Fast Company’s World’s Most Innovative Companies for 2023
With nearly 75 million customers across the region and a growing portfolio, the company is being recognized for “changing how Brazil banks” and the innovative launch of Caixinhas (Money Boxes) that help customers plan and grow their savings
Mar 2 , 2023
São Paulo, March 2, 2023 — Nubank, one of the world’s largest digital banking platforms, was featured in Fast Company’s prestigious World’s Most Innovative Companies list. This year’s edition highlights the businesses at the forefront of their respective industries, which are paving the way for the innovations of tomorrow. Nubank earned the standing of #5 in the top 50 global list and #1 in the Latin America category. This is the third time the company has been featured in the global list and the second time occupying the first position in Latin America.
“Over the last decade, Nubank’s obsession to serve customers has contributed to reshaping the financial industry across Latin America, combining technology, data and great customer service to fight complexity and empower people. We have come a long way in delivering the best products and services to our growing customer base, and are now doubling down our efforts to offer an even wider portfolio to reduce bureaucracy in many more areas of their lives, while being able to demonstrate the solidity, scalability, and profitability of our business model,” says David Vélez, founder and CEO of Nubank.
Fast Company editor-in-chief Brendan Vaughan highlights that “the list compiles some of the most cutting-edge groundbreakers who are changing our world every single day”. In this year’s edition, the magazine recognizes Nubank’s big strides in the development of its full-services digital platform and important innovations around the concept of self-driving banking, where customers have even further control over their finances.
Among the many recent launches, Fast Company highlights the development of Caixinhas (Money Boxes), a feature for customers to personalize their savings which gives them more autonomy to save and invest by defining personal goals. By December 2022, more than 4.2 million customers were using the product. Other highlights include NuTap, a solution that allows small businesses and entrepreneurs to make sales by credit or debit card without a POS machine, and NuPay, an integrated solution for e-commerce checkout. In addition, 2022 was the year in which Nubank entered the crypto space. In less than three weeks after its launch, the product reached 1 million customers.
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