Nubank begins testing with Generative Artificial Intelligence to enhance customers’ experience with credit

São Paulo, October 18, 2023 – Nubank is starting to test this week a new solution that applies generative artificial intelligence as a virtual assistant to further enhance customer service. In this initial stage, the AI solution will focus on presenting personalized possibilities related to credit granting within the Nubank ecosystem and portfolio. This includes understanding the use of the credit limit on the card, exploring possibilities of collateralized credit, using NuPay without consuming the credit limit, and even personal loans, depending on the customer profile and eligibility.

In the first few months, the solution will be available only to members of NuCommunity, the company’s virtual community dedicated to dialogue with customers. The first version was developed using ChatGPT4, as well as other data models and proprietary structure and insights tools from Nubank, and will undergo a learning evolution as customers use it.

The strategy is part of Nubank’s goal to establish a new service paradigm for its customers: simplify and optimize resources through Artificial Intelligence and a cutting-edge technological ecosystem, focused on offering an even better experience through automation and personalization.