São Paulo, March 27, 2023 — Nubank, one of the world’s largest digital financial services platforms, is featured on the list of the 25 most valuable brands in Brazil 2022/2023 by Interbrand, a leading global brand consultancy with over 45 years of developing brand building tools. This is the first time that Nubank appears on the list, positioned in 7th place.
The methodology includes an analysis of four factors: the brand’s financial value, management – which consolidates the business in the present and can lead to good opportunities in the future –, the brand’s experience in social networks and the digital environment, and dynamic brand building – which analyzes the dynamism with which it relates to its customers.
“Since day 1, we have believed that one of the most important assets for Nubank is the brand’s relevance for customers. We understand that a strong brand takes seriously the commitment to exceed expectations daily and build trust in the long term. We have almost ten years of experience alongside people, listening, evolving, and transforming their relationships with the financial market. Interbrand’s recognition reinforces our mission to place people at the center of all our decision-making, to deliver the best products and services for each of our almost 75 million customers in Brazil, Mexico, and Colombia”, says Juliana Roschel, marketing director at Nubank.
The company has been looking for new platforms and communication channels to show the strength of the Nubank brand. For example, Nu was an Official Regional Supporter of the FIFA World Cup Qatar 2022™, one of the most significant events in the world. As a result, the company reached over 90 million people through its marketing strategy during the competition and was ranked as the most searched financial institution at the event. Among the actions, there was also a TV commercial called Acredita & Vai and the launch of NuBolão, a feature in the app that helped not only with customer acquisition but primarily to further engage existing customers, reaching more than 8 million users. In addition, Nubank awarded 19 customers, with one companion each, with a trip to Qatar to watch the FIFA World Cup™, and took influencers to the event through a partnership with NWB (the largest digital sports network in the country). Moreover, the company partnered with Casimiro, the biggest sports streamer in the world, to address the key messages about the brand during his live broadcasts.
These initiatives are supported by a vast product portfolio that generates value for customers. Over the last year, the company launched over 25 products and features. Some of the highlights include Caixinhas (Money Boxes), which have already attracted more than 7.4 million customers and recently led Nu to conquer the #5th place among the most innovative companies in the world, according to Fast Company. In addition, the Insurance portfolio continued to grow, and we have expanded the offer for Small and Medium Enterprises (SMEs), which now amount to 2.5 million customers.
For 2023, Nubank continues to empower people to make the best decisions about their financial lives. As the company increases its presence and impact on customers across Latin America, the goal is to generate more value for each person. This is a virtuous cycle of sustainable and efficient growth.
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